DKNY is a New York-based fashion house specializing in fashion goods for men and women.

I was part of the team creating the 2017 Fall Campaign.


The Fall campaign shows a very young NYC vibe with Emily Ratajkowski as model.

We started by selecting the photos from the shoot for editorial, in-store, and social use.

Applied the DKNY Style Guidelines for the Fall 2017 Campaign from magazines spreads to online content.

Creation of the social media assets, including stories, boomerangs and posts.

Laird + Partners, NYC (2017).

Fall 2017 Campaign

Fall 2017 Guidelines