Donna Karan is a women's American fashion clothing brand.
I was part of the team creating the 2017 Fall Campaign.
The Fall campaign consist in a high upper west-side life with Andreea Diaconu as model.
We started by selecting the photos from the shoot for editorial, in-store, and social use.
Applied the Donna Karan Style Guidelines for the Fall 2017 Campaign for online content.
Creation of the social media assets, including stories, boomerangs and posts.
Laird + Partners, NYC (2017).