Donna Karan

Donna Karan is a women's American fashion clothing brand.

I was part of the team creating the 2017 Fall Campaign.

The Fall campaign consist in a high upper west-side life with Andreea Diaconu as model.

We started by selecting the photos from the shoot for editorial, in-store, and social use.

Applied the Donna Karan Style Guidelines for the Fall 2017 Campaign for online content.

Creation of the social media assets, including stories, boomerangs and posts.

Laird + Partners, NYC (2017).

Fall 2017 Campaign

Fall 2017 Guidelines