Jimmy Choo

Jimmy Choo is a 21st century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring spirit.

I worked in the creation of the 2018 Cruise Campaign and the concept of Spring/Summer 2018.


The 2018 cruise campaign is richness and sophistication, is a collection that radiates with brilliance and infectious energy with Kati Nescher and Roch Babot as models.

We started by selecting the photos from the shoot for editorial, in-store, and social use.

Creation of the social media assets, including stories, boomerangs and posts.

The idea of Spring Summer 2018 consist in the idea "Behind close doors", we’ll glimpse into the lives of our man and woman – neighbors, but strangers – looking in on each other in their respective mayfair apartments.

Laird + Partners, NYC (2017).

Cruise Campaign 2018

Creation of concepts