Karl Lagerfeld Paris is rooted in a DNA that’s accessible-luxe and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge.
Participate in the creation of the Fall 2017 Campaign.
The Fall campaign consist in a high upper west-side life with Stella Maxwell as model.
We started by selecting the photos from the shoot for editorial, in-store, and social use.
Applied the Karl Lagerfeld Style Guidelines for the Fall 2017 Campaign for online content.
Creation of the social media assets, including stories, boomerangs and posts.
Laird + Partners, NYC (2017).