Karl Lagerfeld

Karl Lagerfeld Paris is rooted in a DNA that’s accessible-luxe and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge.

Participate in the creation of the Fall 2017 Campaign.


The Fall campaign consist in a high upper west-side life with Stella Maxwell as model.

We started by selecting the photos from the shoot for editorial, in-store, and social use.

Applied the Karl Lagerfeld Style Guidelines for the Fall 2017 Campaign for online content.

Creation of the social media assets, including stories, boomerangs and posts.

Laird + Partners, NYC (2017).

Fall 2017 Campaign 

Fall 2017 Guidelines